Kevin Bacon’s SixDegrees.org places 7th in Marketing Sherpa’s 2007 Viral Marketing Hall of Fame.

Endeavor Creative is credited as the agency, which is a huge honor.  However—it was the direction, vision, and brilliance of the talented marketing minds at Network for Good that deserve full credit for making this campaign what it is. 

I have great clients, kinda makes my job easy truth be told.

I love to see great marketing and design translate into results.  But it couldn’t be more satisfying to know that the success of this project means that a lot of good is being done.  One donation at a time. 

Buzz Generated:
Strong media coverage (USA Today, CNN, Access Hollywood, US Weekly, In Touch, OK Magazine, People, Entertainment Weekly, ‘The View,’ ‘The Ellen DeGeneres Show,’ Morning Radio Tour in 20 markets, ‘The Tonight Show,’ AOL, Associate Press.

Specific (Goal-Related) Campaign Results:
500,000 visitors to the site; $550,000 in donations to charity; 4,500 people fundraising for their cause and using our tips/suggestions; 1,300 AIM Pages created; 50 celebrities on board—all in less than three months.

Biggest Learning:
That celebrities drive traffic but not donations—what made this go viral was people being celebrities for their own cause.