A little over a month ago one of my oldest and dearest friends, Heather Correa, forwarded an article published in the Seattle PI that featured stories of moms-turned-entrepreneurs (or “mamapreneurs”—love that).  Heather’s business—which features the All Weather Woobee blankets, burps and bibs—has grown from a small operation to an incredible success story with a celebrity following. 

It is the year of the baby-biz boom.

Shortly after, I was contacted by Samantha Stack, founder of MommyAuctions.com.  I was intimidated by the thought of working on a complex community auction site, but she had that spark and enthusiasm that screams this is going to be a great client.  And by great client, I mean one that is deeply committed, cares passionately about her vision, remains open and flexible to input and ideas, and is just generally an all-around likable and approachable person.

My gut was absolutely correct. 

Her idea to build a niche auction site for moms, by moms, combines many of the hottest trends in business today.  Simple. Brilliant.  And powered by a passionate, savvy and ruthlessly energetic entrepreneur. 

As soon as I became pregnant with my daughter, Savannah, I began obsessing over baby products. I searched the web for product reviews, information, and of course, the best prices! During this search, I noticed that there are a ton of maternity, baby, and children’s stores, but no dedicated place for moms to go to buy and sell each others items. Of course we all know of the auction powerhouses that are out there, but I found that they were extremely cluttered. There are so many categories that it is a little overwhelming and frankly disorganized!

Then, after I had my daughter I realized that I didn’t need half of the things we bought for her!  I was getting frustrated with putting things in storage that I knew I didn’t need or want. So, that’s when I thought of Mommy Auctions. I thought it would be great to have an online auction community where moms alone are the demographic and we could all share product reviews, mommy advice, sell the products that we no longer needed, or buy products both new and used.

Mommy Auctions is a clutter-free place to buy and sell maternity, baby, & children’s items galore! This is a community for moms, not just an auction site. It was started by a mom for moms, so we know what you want and need!

I look forward to watching this business and community grow and wish Samantha much success.

Visit mommyauctions.com